A new media solution? TV times
It puts you in front of millions in moments, but Elaine Lee of ReynoldsBusbyLee stresses the importance of excellent response handling for DRTV success.
In this very difficult economic climate, many charities are reviewing the way in which they plan to reach new supporters and are now turning towards direct response television (DRTV) as a new media solution. It offers a chance to reach millions of potential donors quickly and efficiently by offering them the opportunity to contribute immediately via telephone to a televised appeal.
