The art of the app

Homelessness charity Depaul UK’s iHobo has raised the bar for the use of app technology in the sector. What went into the making of a marketing masterpiece?

Inspiration

Although the charity largely works with younger people who face homelessness, Depaul UK’s donor base was predominantly over 65, so it approached Publicis London – with whom it already had a mature relationship – for ideas to attract a new generation of young, affluent donors.